OVERVIEW

NestNotes is dedicated to empowering expecting mothers and women postpartum by providing a space to acknowledge and understand their worries through a personalized tracker and educational content. The goal is to equip users with knowledge and insights, fostering confidence and control in navigating the uncertainties of pregnancy. NestNotes acts as a temporary guide, encouraging users to move beyond unnecessary stress and embrace a well-informed and assured pregnancy journey. NestNotes achieves this through personalized recommendations and due date-specific content, acknowledging worries without legitimizing undue stress.

Homepage

The homepage contains sections for tracking the week of pregnancy and personalized educational content. As an option, users can edit their profile information and check their notifications. The notifications remind users of tasks they can complete to reduce any pregnancy anxiety. 

Reflections

Analysis

The analysis page takes the NestNotes experience to a deeper level, offering valuable insights into the user's emotional and mental well-being throughout the pregnancy journey. The mood journey feature graphically illustrates weekly, monthly, and trimesterly improvements, derived from scores obtained in the check-in surveys. Reflection highlights play a vital role in identifying common themes in users' reflection notes. These insights help users understand the root causes of mental unsteadiness and provide guidance on areas to focus on for a smoother pregnancy journey. The integration of the GAD-7 survey checkpoints analyzes score changes over time, offering a quantitative measure of mental health. 

NestNotes leverages a comprehensive analysis of reflection notes, personal profiles, survey responses, and check-ins to provide users with tailored information. The recommended content is uniquely crafted to address individual needs, offering valuable insights, suggestions, and support. This personalized approach ensures that users receive guidance that aligns with their specific circumstances, fostering a more informed and confident pregnancy journey.

Learnings

While plenty of applications like BabyCenter and Pregnancy+ provide extensive tracking tools and information advocacy, a substantial gap exists in the availability of tools for reducing anxiety and misconceptions among pregnant women.

NEXT STEPS

In Depth Analysis

In its current state, the analysis page provides a high-level overview of the user’s mood journey, reflection highlights, GAD-7 survey checkpoints, and a reiteration of personalized recommendations. Our vision for the future would reimagine this page to provide the user with a more comprehensive understanding of their daily reflections through detailed analysis of their average stress score. We would also like to add analyses of the trends that are apparent in the reflections to give users a more thorough look into the stressors during their pregnancy and how these can be lessened. These would provide insight into why the users are feeling a particular way, such as experiencing a sudden spike in stress. Ultimately, by making the analysis page more detailed with both qualitative and quantitative analysis, users will have a greater sense of the themes and misconception topics that may be affecting their emotions during pregnancy.

Community Connection

Connection with individuals who are going through similar experiences can be a significant source of support and motivation. With more time, we would like to develop a community feature that allows our users to connect with each other via forums. Here, users could share their experiences, insights, and encouragement with others around the world. This supportive network could be another resource to provide encouragement and eliminate misconceptions within the community. 

Visual Incentives

We envision that a visual incentive feature could further encourage users to use NestNotes to lessen their anxiety and debunk common misconceptions during their pregnancy. This could be realized through a feature such as a garden that reflects their mental health and pregnancy journey. The more they reflect by completing the daily check-ins and learning modules, the faster and more vibrant the garden develops. This would provide users with a visual representation of how NestNotes positively impact their overall anxiety levels during the course of their pregnancy. 

IDEATION

Initial Direction

Because the age gap between S is for Savings and Virtual Wallet is from 9 - 16 years old, our initial direction focused on a younger demographic of 9 - 12 years old. Taking inspiration from the Duolingo app, we began to design for a younger demographic through a more gamified approach that would prioritize customer experience. Features specific to this age group, such as chore management tools, were meant to introduce topics of saving and budgeting.

However, after conducting further research, we discovered that a chore management tool would likely be too much work for busy parents to verify. Children at this young age group also need specific design elements, such as bright colors and large touchpoints. Furthermore, rather than creating a design system from scratch, we came to the conclusion that PNC would need an experience that was more brand consistent with their upcoming mobile app redesign.

FINAL PRODUCT

StartPNC is an interconnected ecosystem where parents can monitor and guide their children’s financial growth while fostering a sense of financial responsibility in their teens. Two versions of the experience would be available depending on parent or child status, which would both be incorporated within the current PNC mobile app. The components we used align with the PNC mobile app redesign design system, so all elements have already been checked for accessibility.

Parent Flow

Account Screens

Nancy, our parent, would see the above screens when she opens the StartPNC portion of her PNC banking app. Here, she can view and click into Quinn’s account for more actions, such as sending him money, managing his allowance, and viewing his recent activity.

Safety Net Feature

The safety net feature is intended to quickly cover the teen user’s needs if they run out of money in their accounts. This feature needs to be set up by parents initially, but afterward it will be up to the teen to manage to teach them about the importance of proper financial responsibility. 

For example, Nancy can give Quinn two safety nets of $20 this month. If Quinn runs out of money in his accounts, he can deploy the safety net without the need for Nancy’s approval. This also reduces the cognitive load on busy parents, as they might not have time to constantly monitor their children’s transactions.

Teen Flow

Accounts & Checking

In the accounts and checking screens, our teen - Quinn - can see an overview of his funds and how much money he has remaining this week from his weekly spending limit. 

Spending & Budgets

Here, Quinn can view and enact suggested budgets that are created based on his spending patterns, which would be supported in the app’s backend by Personetics. Personetics is AI that analyzes customer financial behavior to give the best spending recommendations. Quinn can create personalized budgets and will be alerted if he overspends. 

Savings & Savings Goals

We wanted to introduce teens to the idea of saving for larger purchases, which is why we created the savings and savings goals screens. Through these features, Quinn can create personalized goals to save up for future purchases. In this flow, Quinn is creating a savings goal for a new skateboard he wants to buy by the end of July. The app will then recommend the amount he must save daily or weekly for him to meet this goal.

Learning

On the learning screen, Quinn can improve his financial literacy through Zogo, a third party integration within the PNC app that partners with banks to teach users about smart money habits and financial topics. Quinn can earn rewards if he completes his learnings via modules, quizzes, and/or daily goals. He can also view the leaderboard to see where he stands against his friends. The learning modules are presented in a swiping story format to create content that is more digestible for teens.

Customize Card

On the card actions screen, Quinn can view his rewards, customize his card, and take security actions in case his card is stolen or misplaced. Above is the screen Quinn sees when he’d like to edit the design of his card. In our research, we found that teens are specifically drawn toward features that allow them to add customization. Thus, we included a customizable card feature to increase appeal for StartPNC.